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The importance of packaging printing

2014/1/21      view:

The supermarket to pen a watch to the electrical appliances furniture without a packing, and every kind of product classification emissions, shelves according to space list, and packaging printing text pattern shows great packaging brings convenience. In the face of many similar products, those beautiful packaging has become a magic weapon to attract our attention. Most of the time, we don't really want to buy what thing, to see some beautiful packaging, will buy, this is completely packed charm. However, the role of packaging is often underestimated, the market 20% products in advertising, while 80% of the products are in themselves, so attractive packaging is essential.

Convenient: packaging provides basic conditions and convenience for products circulation. The product according to a certain specification, shape, number, size and different containers for packaging, and printed with various information in the packaging, in favor of the product distribution, inventory counts, is conducive to the rational use of various means of transport and storage, improve the handling, transport, stacking efficiency and storage effect, accelerated product circulation, improve product circulation economic benefit. With no sales packaging with the product, the situation of various kinds, is convenient for consumers to use, store and carry. Packaging logo, graphics and text is convenient for consumers to identify, and introduces the nature, composition and use of products, convenient and guidance plays the role of the consumer.

A. time convenience: the science of packaging can save valuable time for people's activities, such as fast food, easy open packaging etc.. Packaging material fast multiple choice disposable paper, packaging is also very simple, consumers can be packaged, and open is very simple.

B. space: space convenience convenience packaging to reduce circulation costs is crucial. Especially for a wide variety of goods, the high turnover of the supermarket, is attached great importance to utilization of the shelf, so more exquisite spatial convenience packaging. Standard packing, hanging packing, large portfolio of product disassembly and packing, these types of packaging can be more rational use of space of logistics. More attention to this package is a packaging design, space design, large portfolio of products Hang packing on materials and the design of the "hanging".

C. labor-saving convenience: in accordance with the principle of human body engineering, combined with the practice of reasonable packaging design experience, can save the physical strength consumption, make the person produces a modern life enjoyment.